Privacy Policy

PureNode — Operated by Electro Oz Pty Ltd
ABN 62 667 840 217
Last updated: 17 June 2026

1. Our Commitment to Your Privacy

Electro Oz Pty Ltd (trading as PureNode) ("we", "us", "our") is committed to protecting your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

This Privacy Policy explains how we collect, use, store, disclose and protect your personal information when you visit purenode.com.au, purchase our products, or interact with us in any way.

By using our website or purchasing from us, you agree to the collection and use of your information as described in this Policy. If you do not agree, please do not use our website.

2. Who We Are

PureNode is an Australian premium smart home automation retailer operating exclusively within Australia. Our registered business correspondence address for privacy matters is:

Privacy Officer
Electro Oz Pty Ltd (trading as PureNode)
Email: privacy@purenode.com.au
Victoria, Australia

For all privacy-related enquiries, please contact us at privacy@purenode.com.au

3. What Personal Information We Collect

We collect personal information that is necessary to provide you with our products and services. This includes:

3.1 Information You Provide Directly

Full name
Email address
Delivery address and billing address
Phone number
Payment information (processed securely — we do not store full card details)
Account login credentials if you create a PureNode account
Communications you send us including enquiries, feedback and support requests
Product preferences and wishlist items

3.2 Information Collected Automatically

When you visit our website, we automatically collect:

IP address and approximate geographic location
Browser type and version
Device type and operating system
Pages visited, time spent on pages and links clicked
Referring website or search terms used to find us
Cookie and tracking data (see Section 8)

3.3 Information from Third Parties

We may receive information about you from:

Payment providers (Shopify Payments, Stripe, Afterpay, Zip)
Marketing platforms (Meta/Facebook, Google)
Analytics providers (Google Analytics)
Email marketing platforms (Klaviyo)

4. How We Use Your Personal Information

We use your personal information for the following purposes:

4.1 To Process and Fulfil Your Orders

Processing and confirming purchases
Arranging delivery of products to your address
Sending order confirmations, shipping notifications and delivery updates
Processing returns, refunds and warranty claims
Responding to your customer service enquiries

4.2 To Operate and Improve Our Website

Personalising your browsing experience
Analysing how customers use our website to improve performance
Detecting and preventing fraud or security incidents
Fixing technical issues and bugs

4.3 To Communicate With You

Sending transactional emails related to your orders
Sending marketing emails, promotional offers and product updates (where you have opted in or where permitted under Australian law)
Notifying you of changes to our policies or products
Responding to your enquiries and feedback

4.4 For Marketing and Advertising

Displaying targeted advertisements on Meta (Facebook and Instagram) and Google platforms
Creating custom and lookalike audiences for advertising purposes
Measuring the effectiveness of our marketing campaigns
Retargeting website visitors who have not yet made a purchase

4.5 To Meet Legal Obligations

Complying with Australian Consumer Law obligations
Maintaining accurate financial records as required by the ATO
Responding to lawful requests from government agencies or courts

5. How We Share Your Personal Information

We do not sell your personal information to third parties. We may share your information with the following categories of trusted third parties who assist us in operating our business:

5.1 Payment Processors

Shopify Payments — payment processing
Stripe — payment processing
Afterpay — buy now pay later services
Zip — buy now pay later services

Each of these providers has their own privacy policy and handles payment data in accordance with PCI DSS standards.

5.2 Delivery and Logistics

Contracted Australian courier and freight providers for the purpose of delivering your order
We share your name, delivery address and contact phone number with these providers only

5.3 Technology and Platform Providers

Shopify Inc. — our e-commerce platform (data may be stored on servers in the United States)
Google Analytics — website analytics and performance measurement
Meta Platforms (Facebook/Instagram) — advertising and audience targeting
Klaviyo — email marketing platform

5.4 Legal and Regulatory Bodies

We may disclose your personal information if required to do so by law, court order, or if we believe in good faith that disclosure is necessary to protect our rights, your safety or the safety of others.

5.5 Business Transfers

In the event that Electro Oz Pty Ltd is acquired, merged or sold, your personal information may be transferred to the new business owner. We will notify you of any such change via email or a prominent notice on our website.

6. Overseas Disclosure of Personal Information

Some of our third-party service providers are located outside Australia. By using our website, you consent to your personal information being transferred to and processed in countries including but not limited to:

United States — Shopify, Google, Meta, Klaviyo, Stripe
New Zealand — Afterpay (headquarters)

We take reasonable steps to ensure these overseas recipients handle your information in accordance with the Australian Privacy Principles. Where we cannot ensure this, we will seek your consent before transferring your data.

7. How We Store and Protect Your Personal Information

We take the security of your personal information seriously. We implement appropriate technical and organisational measures to protect your information from unauthorised access, disclosure, alteration or destruction. These measures include:

SSL/TLS encryption on all data transmitted through our website
Secure payment processing via PCI DSS compliant providers
Access controls limiting who within our team can access personal information
Regular security reviews of our systems and processes

We retain your personal information for as long as necessary to fulfil the purposes outlined in this Policy, or as required by Australian law. Order and transaction records are retained for a minimum of seven years in accordance with ATO requirements.

Despite our best efforts, no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee absolute security of your information.

8. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and for marketing purposes.

8.1 Types of Cookies We Use

Essential cookies — required for the website to function (shopping cart, login session)
Analytics cookies — Google Analytics to understand how visitors use our site
Marketing cookies — Meta Pixel and Google Ads to measure and optimise advertising
Personalisation cookies — to remember your preferences and provide a tailored experience

8.2 Managing Cookies

You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. For more information about cookies and how to manage them, visit www.allaboutcookies.org

9. Email Marketing

If you subscribe to our email list or have purchased from us previously, we may send you marketing emails about our products, promotions and smart home tips. You can unsubscribe at any time by:

Clicking the Unsubscribe link in any marketing email
Emailing us at privacy@purenode.com.au

We use Klaviyo to manage our email marketing. Your email address and name are shared with Klaviyo solely for this purpose.

10. Your Rights Under the Australian Privacy Principles

Under the Privacy Act 1988 (Cth), you have the right to:

Access the personal information we hold about you
Correct inaccurate, incomplete or out-of-date personal information
Request deletion of your personal information (subject to our legal obligations to retain certain records)
Complain about how we have handled your personal information
Opt out of direct marketing communications at any time

To exercise any of these rights, please contact our Privacy Officer at privacy@purenode.com.au. We will respond to your request within 30 days.

11. Children's Privacy

Our website is not directed at children under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately at privacy@purenode.com.au and we will promptly delete it.

12. Links to Third Party Websites

Our website may contain links to third party websites. This Privacy Policy applies only to purenode.com.au. We are not responsible for the privacy practices of any third party websites and encourage you to read their privacy policies before providing any personal information.

13. How to Make a Privacy Complaint

If you believe we have breached the Australian Privacy Principles or mishandled your personal information, please contact us first:

Email: privacy@purenode.com.au
Response time: We will acknowledge your complaint within 5 business days and aim to resolve it within 30 days.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):

Website: www.oaic.gov.au
Phone: 1300 363 992
Mail: GPO Box 5218, Sydney NSW 2001

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices or legal obligations. When we make material changes, we will notify you by:

Posting the updated Policy on our website with a revised "Last updated" date
Sending an email notification to customers with an active account

We encourage you to review this Policy periodically.

15. Contact Us

For all privacy-related matters, please contact:

Privacy Officer
Electro Oz Pty Ltd (trading as PureNode)
Email: privacy@purenode.com.au
Website: purenode.com.au
ABN: 62 667 840 217

This Privacy Policy was prepared in accordance with the Privacy Act 1988 (Cth), the Australian Privacy Principles, and the Spam Act 2003 (Cth).