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About Us

Electro Oz Pty Ltd ·ABN 62 667 840 217 ·Last updated: August 2026

About PureNode

We Believe Your Home Should Work for You

There is a moment every homeowner knows. You are juggling three different apps to control your lights, thermostat and security camera. The bulb you bought does not talk to the hub you installed. The "smart" device you spent $400 on requires a subscription to unlock half its features. And the customer support line redirects you to a FAQ page that was last updated in 2019.

That moment of frustration is exactly why PureNode exists.


Our Story

PureNode was founded in Melbourne, Victoria by a technology professional who spent years working at the intersection of enterprise technology and digital transformation — and came home every evening to a smart home that was anything but smart.

The Australian market was flooded with cheap, incompatible gadgets marketed as premium products. The genuinely good brands — Lutron, Ecobee, Sonos, the products that actually worked — were either impossible to find locally, overpriced through international grey market sellers, or supported by retailers who knew nothing about the products they were selling.

The gap was obvious. Australia deserved a smart home retailer that treated the category seriously. One that curated only the products worth buying, understood the technology deeply, and stood behind every product it sold with real Australian-based support.

PureNode was built to be that retailer.


What We Do Differently

We Curate, Not Accumulate

Walk into a big box electronics retailer and you will find hundreds of smart home products competing for shelf space. Most of them are mediocre. We have done the research so you do not have to. Every product in the PureNode range has been selected because it meets our standards for build quality, reliability, ecosystem compatibility and long-term support from its manufacturer.

If it does not belong in a premium home, it does not belong in our store.

We Are Australian Owned and Operated

PureNode is proudly Australian owned and operated. We are not a drop-shipping front for an overseas marketplace. We are not a faceless website with no local presence. We are a Melbourne-based business that is deeply invested in the Australian smart home market and the customers we serve.

When you contact PureNode you speak to someone who knows the products, understands the Australian electrical standards and cares about getting the right outcome for you.

We Provide Expert Guidance

Smart home technology is genuinely complex. Ecosystem compatibility, network requirements, electrical standards, Matter and Thread protocols — the technical landscape changes rapidly and the wrong purchase decision is an expensive one.

We are here to help you navigate it. Whether you are automating your first room or integrating a whole-home system, our team provides honest, knowledgeable advice without the sales pressure. We would rather lose a sale than recommend the wrong product.

We Stand Behind What We Sell

Every product sold through PureNode is backed by our warranty commitment and our genuine after-sales support. We deal with warranty claims, liaise with manufacturers and resolve issues on your behalf. You bought from us — we take responsibility for your experience end to end.


Our Vision for Australian Homes

We believe the smart home of 2026 should not require a degree in computer science to operate. The best smart home technology disappears into the background of your life — the lights adjust as the sun sets, the temperature is perfect when you wake up, the front door unlocks as you arrive home.

That level of seamless, intelligent automation is no longer the preserve of multi-million dollar homes. It is accessible to any Australian homeowner willing to invest in the right products and the right guidance.

PureNode exists to make that vision a reality for as many Australian homes as possible.


What We Stand For

Quality over quantity
We would rather stock ten exceptional products than a hundred average ones. Our range is deliberately curated and regularly reviewed.

Transparency always
We tell you what a product cannot do as readily as what it can. We publish real compatibility information, honest specifications and genuine customer reviews.

Australian Consumer Law, always honoured
Your statutory rights are non-negotiable. We go further than the legal minimum because we believe that is the right way to do business.

Technology that lasts
We prioritise products built on open standards like Matter and Thread — technologies designed for longevity and interoperability — over proprietary ecosystems that lock you in and leave you stranded when a company pivots or closes.

Local knowledge matters
Australian homes have specific electrical standards, climate conditions and usage patterns. We understand these nuances and factor them into every product recommendation we make.


The Brands We Trust

We are proud to partner with some of the world's most respected smart home brands. Our current range includes products from Lutron, Ecobee, Sonos and our own PureNode branded products — each selected for their performance, build quality and long-term reliability.

We are continuously evaluating new brands and products. If it earns a place in our range, it has passed our standards.


Based in Melbourne. Built for Australia.

PureNode operates from Melbourne, Victoria and serves customers across every state and territory in Australia. We ship nationwide with tracked delivery and provide Australian-based support during business hours.

We are a small business with big ambitions — and we are just getting started.


Get in Touch

We love hearing from smart home enthusiasts, first-time buyers and everyone in between. Whether you have a question about a product, need help designing a system for your home or just want to talk smart home technology — we are here.

Email: contact@purenode.com.au
Website: purenode.com.au
Location: Melbourne, Victoria, Australia
ABN: 62 667 840 217